Toyota Launches the All New Prius C

Since the introduction of the first generation Prius in 1997, the name itself has been known to be the pioneer in ECO (Hybrid) vehicle technology. Throughout the years, the development of the Toyota Hybrid Synergy Drive (HSD) has changed the course of vehicle innovations around the world. This January 20, 2012, Toyota Motor Philippines (TMP) unveils an all-new compact hybrid vehicle. It's the Prius C. “C” that stands for COMPACT, CLEAN, CLEVER and CITY, the This vehicle is the latest addition to the Prius Hybrid line-up. It is an unprecedented vehicle that employs cutting-edge hybrid technology that pursues the best possible performance as a compact car while playing its role in contributing to the environment.

Integrating the “Eco Fun” design concept, the Prius C presents a compact body with active proportions. The face of the vehicle expresses a powerful impression of one bold mass. This creates a strong sense of dynamic motion from front to rear that is noticeable even from a distance. Based on the trapezoidal shape design, it is fashioned to create a fun and lively facade. Headlamp extensions have been shaped to accentuate the high beams. The car’s rear tapers has aerodynamic performance in mind, contrasting with an under-body form, and is built with a sturdy stance that conveys an agile driving experience.

Like other Prius models, the Prius C is also equipped with the same HSD technology that produces excellent driving performance and unparalleled fuel economy. It is powered by a 1.5-liter, 4-cylinder, 1NZ-FXE VVT-i Atkinson cycle engine that complies with standard regulations of EURO V emissions. Engine efficiency is also enhanced through the adoption of EGR (Exhaust Gas Recirculation) system and electric power pump. The step-up converter increases the voltage from the HV battery from DC144 V to a maximum of DC520 V to compel the high voltage motor and generator thus, producing better engine response.

The characteristics of the hybrid system include the ability to accurately use the gasoline engine and electric motor based on the current driving conditions. This offers smooth and reactive driving while significantly minimizing fuel consumption and gas emissions. The Prius C doesn’t need to be plugged into a power source to be recharged. The HV battery is reloaded through the use of the regenerative braking system that allows continues recharging as you drive.

Inside the Prius C cabin, unified geometric surfaces radiate a lucid and fun interior. Various features such as the multi-information display and frequently used controls have been integrated to improve user friendliness. The operating system and utility functions have been designed especially for the comfort of daily driving. Serene interior color schemes create a clean and energetic environment inside the car. Overall, the Prius C is an art form of engineering matched with an iconic design.

This fun-filled hybrid compact car comes with 5 elegant colors to choose from: Lime White Pearl, Silver Metallic, Gray Metallic, Extreme Black and Super Red. Other colors such as Blue Metallic, Freedom White, Aqua Mica Metallic, and Mandarin Orange Mica Metallic are also available through firm order.

The Prius C is available in 4 options: Prius C Full Option (White Pearl) priced at P1, 540,000, Prius C Full Option at P1, 525,000, Prius C Standard (White Pearl) at P1, 490,000 and Prius C Standard at P1, 475,000.

- Official press release from Toyota Motor Philippines